When it comes to hair care, ingredients matter. One name you’ve probably seen pop up on labels is biotin—especially in shampoos and conditioners that promise stronger, fuller hair. But what exactly is biotin, and why should you care if it’s in your grooming routine?
What Is Biotin?
Biotin—also known as vitamin B7 or vitamin H—is a water-soluble B-complex vitamin that plays a critical role in converting nutrients into energy. It helps metabolize fats, carbohydrates, and proteins, which is important not just for energy levels but also for maintaining the health of your hair, skin, and nails.
Your body doesn’t produce or store biotin in large quantities, so regular intake—through diet, supplements, or topical use—can make a difference, especially if you're not getting enough from food sources like eggs, nuts, seeds, or leafy greens.

Why Biotin Belongs in Your Shampoo and Conditioner
Even though biotin is commonly taken as a supplement, it can also offer benefits when used topically. Let’s break down how biotin-enriched hair products, especially shampoos and conditioners, can help support the look and feel of healthier hair.
1. Strengthens Hair at the Root
Biotin plays a key role in the keratin infrastructure, the protein that makes up your hair. Using biotin in your hair care products can help reinforce hair fibers, which may reduce breakage and split ends. Over time, this means stronger, more resilient strands—even if you’re working with fine or thinning hair.
2. Improves Hair Texture
Biotin-infused products often help improve the texture of your hair, leaving it feeling smoother and softer. Since biotin supports the hair shaft, it works well with other moisturizing ingredients to fight frizz and dryness. Think of it as a building block: biotin strengthens, while other ingredients hydrate and protect.
3. Adds Volume and Fullness
Thinning or flat hair? Biotin won’t suddenly make new hair sprout, but it can enhance the appearance of fullness (Journal of Aesthetic Dermatology). By strengthening the structure of each strand, your hair can look thicker, bouncier, and more voluminous—without relying on heavy styling products or harsh treatments.
4. Supports Scalp Health
A healthy scalp is essential for healthy hair. Biotin supports the skin’s barrier function, which helps maintain moisture and balance on the scalp. When combined with soothing botanicals or natural oils, biotin-enriched shampoo and conditioner can help reduce dryness, flakiness, or irritation.
5. Safe for Most Hair Types
Biotin is gentle and non-irritating, making it a solid option for daily use, even if your hair is dry, oily, curly, straight, color-treated, or somewhere in between. It’s a versatile ingredient that plays well with others—and that makes it easy to build into your routine (Healthline).
Upgrade Your Routine: Meet Our Everyday Shampoo + Conditioner
If you’re looking to put biotin to work in your routine, our Everyday Shampoo and Everyday Conditioner are built for exactly that—and then some.
Both formulas are powered by biotin and organic ginseng extract, a duo that works to strengthen hair from root to tip while promoting the look of fuller, healthier strands over time. But it doesn’t stop there.
Everyday Shampoo: Strengthening, Refreshing, Clean
Our Everyday Shampoo is more than just a rinse. It’s designed to cleanse without stripping, so your hair stays strong, clean, and balanced—even with daily use.
Inside the formula:
- Biotin – Helps reinforce each strand for stronger, more resilient hair.
- Organic Ginseng Extract – Known to support scalp circulation and awaken hair at the root, promoting a refreshed, energized feel.
- ProVitamin B5 (Panthenol) – Boosts moisture retention and adds a smooth, healthy shine.
- Gentle Coconut-Based Cleansers – Remove dirt, oil, and product buildup without harsh sulfates.
It’s a no-fuss formula that gives you that just-clean-enough feel—never dry, never greasy. Use it daily to keep your scalp refreshed and your hair prepped for whatever’s next.
Everyday Conditioner: Lightweight Moisture, Real Results
Follow up with our Everyday Conditioner, a weightless formula that delivers hydration, softness, and manageability—without leaving buildup behind.
Key ingredients include:
- Biotin – Continues to support stronger-feeling hair and improved texture.
- Organic Ginseng Extract – Keeps working to energize the scalp and nourish at the root.
- Argan Oil – Delivers lightweight hydration and helps smooth frizz and flyaways.
- Hydrolyzed Rice Protein – Adds the appearance of volume and thickness, especially for finer hair types.
Whether you’re fighting a receding hairline or trying to grow a thicker beard, biotin is a critical nutrient for keratin production—the protein that makes up your hair. Many men start noticing subtle hair thinning in their late 20s or early 30s, and biotin helps strengthen hair follicles from the root up.
- Everyday Shampoo – Cleanses gently while helping reinforce hair with biotin and pro-vitamin B5. Great for daily use and safe for all hair types.
- Everyday Conditioner – Detangles and softens while supporting moisture retention and resilience. Pairs perfectly with the shampoo for a full routine.
Want the simplest path to stronger, healthier-looking hair? Go for our Hair Bundle, which includes both—and saves you money.
👉 Shop the Hair Bundle now and make every day a good hair day. Use code SCRUFF20 for an additional 20% off your first purchase.